Now that Tremendous Bowl LVII ha handed, all eyes are on the following version in Las Vegas, and it may pose a larger alternative than ever earlier than for US sportsbooks.
An ideal storm
It’s a match made in heaven. The largest recreation in American soccer is coming to the house of playing. Tremendous Bowl LVIII will happen on the Allegiant Stadium in Las Vegas subsequent yr and it couldn’t come at a greater time for the booming US sports activities betting market.
the very best variety of wagers ever on a single sporting occasion
Authorized sports activities betting is now lively in additional than 30 states throughout the US, most lately including Kansas and Ohio to the combo. In consequence, Tremendous Bowl LVII reported the very best variety of wagers ever on a single sporting occasion within the US, reaching as excessive as $16bn based on American Gaming Affiliation (AGA) estimations.
Happening in a state with authorized sports activities betting for the primary time in its historical past, Tremendous Bowl LVII generated betting deal with of greater than double 2021. Now, with subsequent yr’s version attributable to go forward within the unique dwelling of US wagering, onlookers count on it’s going to supply a fair larger alternative for sportsbooks in Nevada and even throughout the nation.
Into the Crystal ball
To get his perception into the potential of subsequent yr’s Tremendous Bowl, VegasSlotsOnline Information spoke to our outdated pal and Vegas business veteran Stephen Crystal. The SCCG Administration CEO believes that Tremendous Bowl LVIII supplies a singular alternative, the likes of which has by no means been seen earlier than in US betting historical past.
count on a Las Vegas-based Tremendous Bowl to interrupt all data”
He mentioned: “Las Vegas has grow to be the house of huge occasions and there’s none greater than the Tremendous Bowl. With sports activities betting exploding throughout the US, count on a Las Vegas-based Tremendous Bowl to interrupt all data for single occasion betting.”
“Las Vegas is all the time re-inventing itself. With Components 1, the Tremendous Bowl, and a U2 residence coming this yr, we have now grow to be the primary vacation spot on the planet for blockbuster occasions. Viva Las Vegas!”
12 months-on-year development
It actually appears Crystal may very well be proper. The previous three years of Tremendous Bowl betting paint a really clear image of development, albeit with a slight dip amid the worst of the COVID-19 pandemic in 2020 (in-person sportsbook betting dropped 61% y-o-y).
From $6bn within the first yr after the repeal of the Skilled and Newbie Sports activities Safety Act to $16bn in 2023, Tremendous Bowl betting is on the rise based on AGA knowledge:
Not solely is Tremendous Bowl betting rising, the gross gaming income (GGR) of Las Vegas, Nevada, and the complete US can also be taking pictures skyward. Final yr, Las Vegas surpassed its Asian playing hub rival Macau for the primary time in virtually a decade for GGR. Nevada loved its twenty second straight month of $1bn+ income in December, bringing the state whole to an annual report of $14.8bn.
industrial gaming income reached report heights in 2022
In the meantime, this week, the AGA reported that US industrial gaming income reached report heights in 2022. The nation’s casinos and sportsbooks hit $60.4bn in GGR for the yr, up round 14% from the prior report from 2021. This was helped considerably by sports activities betting, which grew its income a staggering 73% year-on-year.
As Crystal says, whereas 2022 was a fantastic yr for Las Vegas, it appears the following two years may show much more worthwhile for casinos and sportsbooks – particularly when the most important present in American sport rolls into city on February 11, 2024.